Cashew Processing - Prospects for cashew kernel oil manufacturing in India & Export Opportunities
Source: Economic Times
Cashew is a commercial crop grown mostly in the coastal regions of India. The cashew comprises the cashew apple (which could be of the yellow or red variety), the cashew-nut shell liquid (CNSL) and the cashew nut nested inside. The nut is covered with polyphenol and this has to be removed to reveal the white cashew kernel. One of the uses of cashew apple is to convert the high polyphenol and sugar into feni, a liquor much preferred in India. The Central Food Technological Research Institute (CFTRI) has made several efforts to promote the processing of cashew apple feni in Goa. A number of other beverages may be produced from it, but it has not caught on yet as the flavour is strong and there is not much export potential in Europe. As the preference for natural fruit juices increases, cashew juice may soon become a popular product. At present, cashew juice processing is viable with a small-scale setup. Cashews are said to have medicinal properties and their relevance in Ayurveda can be explored. Cashew nuts are also important ingredients in many Indian snacks and sweetmeats. Cashews also find application outside the food sector. CNSL is highly corrosive and toxic when handled carelessly. It has no use in food and is generally used in polymer paints and pharmaceuticals. An anti-bacterial , it is used as a neutraceutical. A viscous oil, it may be used to protect plants and preserve seeds while retaining their germination properties. It is also used to make anti-insect combinations. Very little CNSL is produced due to crude machinery for extracting it. It has many uses, but none are as profitable as cashew nut processing itself. Another product that has potential is the pericarp covering the nut that contains polyphenols, sterols and tannins, considered good for health today. They act as antioxidants, radical scavengers and are good for cleansing the body. Kernel oil from cashews is only a by-product .
Sunday, February 21, 2010
Friday, February 19, 2010
Dabur,Emami,Wipro Consumer Keep Mkt Buzzing
Economic Times: 16/Feb/2009
ITS THE MONEY,HONEY! Dabur,Emami,Wipro Consumer Keep Mkt Buzzing
Maulik Vyas
MUMBAI TILLtwo years back,Gauri Sankar Mahato,a peasant from Nimdhi village near Chaibasa,Jharkhand,was barely subsisting on small crop that he cultivated on a few acres.Then he began beekeeping,helped by Singhbhum Gramodyog Vikas Sansthan,a local body associated with Khadi and Village Industries Commission (KVIC).Extracting about 500 kg of honey each season from 50 bee colonies,today Gauri Sankar Mahato is enjoying the sweet fruits of success.Mahato has tasted success largely due to an increasing demand of honey in urban-semi urban areas where,with growing health awareness,people are using honey in place of artificial sweeteners.To tap this segment,growing at 25% per year,fast moving consumer goods (FMCG) companies such as Dabur,Zandu and Wipro Consumer are scaling up their presence in the branded honey segment.At the same time,the traditional players such as KVIC and Himachal Pradesh Agro Industry Corporation (HPAIC) are also aggressively expanding their network.Most of the companies are sourcing their raw material from the Himalayas and Sunderbans.Currently,the domestic branded honey market is estimated at around Rs 250 crores.Till now,around 50% of honey is being used for religious and medicinal purposes.However,now companies are trying to woo health conscious consumers by promoting honey as a substitute of sugar.We have managed to get honey accepted among Indian consumers as a food product, says KK Rajesh,VP-Marketing of Dabur Healthcare,which is the market leader in branded honey segment with over 60% share.He further adds that countrys youth has become more health conscious and the company is targeting them for the same.Dabur,which had Bollywood megastar Amitabh Bachchan as its brand ambassador,has now roped in cricketer MS Dhoni also for connecting youth with the brand.Increasing preference among consumers for honey is leading to a boost in the variety and assortment of honey-based food products,baby products,yogurts and drinks.We have very recently launched our honey product under Zandu brand.As of now,we are testing it in some markets and by September 2010,we will launch it big way, said Aditya Agarwal,Director,Emami who acquired majority stake in Zandu Pharmaceutical.He further adds that honeys majority consumption happens in winter season and there for company is looking to enter into this market during that time only.Wipro Consumer Care and Lightning (WCCL),a relatively new player,launched its honey brand Sanjeevni in Maharashtra in 2007 as a test market.Now,it has rolled out its distributions in South India,mainly in Tamil Nadu,where the demand is highest,mainly due to religious purpose.Currently,we are growing at 30% annually and have plans to expand our base in Western and Northern parts of the country, said a senior official from Wipro consumer division requesting anonymity as he is not authorised to speak to the media.Himachal Pradesh Agro Industry Corporation (HPAIC),a state-run body for promoting agro and agro-related products,has 375 kiosks across the country for selling its brand Him Honey.
ITS THE MONEY,HONEY! Dabur,Emami,Wipro Consumer Keep Mkt Buzzing
Maulik Vyas
MUMBAI TILLtwo years back,Gauri Sankar Mahato,a peasant from Nimdhi village near Chaibasa,Jharkhand,was barely subsisting on small crop that he cultivated on a few acres.Then he began beekeeping,helped by Singhbhum Gramodyog Vikas Sansthan,a local body associated with Khadi and Village Industries Commission (KVIC).Extracting about 500 kg of honey each season from 50 bee colonies,today Gauri Sankar Mahato is enjoying the sweet fruits of success.Mahato has tasted success largely due to an increasing demand of honey in urban-semi urban areas where,with growing health awareness,people are using honey in place of artificial sweeteners.To tap this segment,growing at 25% per year,fast moving consumer goods (FMCG) companies such as Dabur,Zandu and Wipro Consumer are scaling up their presence in the branded honey segment.At the same time,the traditional players such as KVIC and Himachal Pradesh Agro Industry Corporation (HPAIC) are also aggressively expanding their network.Most of the companies are sourcing their raw material from the Himalayas and Sunderbans.Currently,the domestic branded honey market is estimated at around Rs 250 crores.Till now,around 50% of honey is being used for religious and medicinal purposes.However,now companies are trying to woo health conscious consumers by promoting honey as a substitute of sugar.We have managed to get honey accepted among Indian consumers as a food product, says KK Rajesh,VP-Marketing of Dabur Healthcare,which is the market leader in branded honey segment with over 60% share.He further adds that countrys youth has become more health conscious and the company is targeting them for the same.Dabur,which had Bollywood megastar Amitabh Bachchan as its brand ambassador,has now roped in cricketer MS Dhoni also for connecting youth with the brand.Increasing preference among consumers for honey is leading to a boost in the variety and assortment of honey-based food products,baby products,yogurts and drinks.We have very recently launched our honey product under Zandu brand.As of now,we are testing it in some markets and by September 2010,we will launch it big way, said Aditya Agarwal,Director,Emami who acquired majority stake in Zandu Pharmaceutical.He further adds that honeys majority consumption happens in winter season and there for company is looking to enter into this market during that time only.Wipro Consumer Care and Lightning (WCCL),a relatively new player,launched its honey brand Sanjeevni in Maharashtra in 2007 as a test market.Now,it has rolled out its distributions in South India,mainly in Tamil Nadu,where the demand is highest,mainly due to religious purpose.Currently,we are growing at 30% annually and have plans to expand our base in Western and Northern parts of the country, said a senior official from Wipro consumer division requesting anonymity as he is not authorised to speak to the media.Himachal Pradesh Agro Industry Corporation (HPAIC),a state-run body for promoting agro and agro-related products,has 375 kiosks across the country for selling its brand Him Honey.
Subscribe to:
Posts (Atom)